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The Brazilian tourism market, challenges and achievements



Passagens Promo


The tourism market in Brazil is one of the most important sectors for the country's economy. In 2023, the sector will face a challenging scenario, but with good growth prospects. The expectations are positive, although there are uncertainties regarding the pandemic and its effects on the global economy.


Between 2020 and 2022, the pandemic of COVID-19 significantly affected the tourism sector in Brazil, resulting in a sharp drop in the number of foreign visitors and in the revenue generated by domestic tourism. However, the gradual resumption of economic activities and the acceleration of the vaccination campaign throughout the country bring hope for the tourism market in 2023.


According to the World Tourism Organization (WTO), the demand for tourism worldwide is expected to increase significantly in the coming years. This is driven by increasing disposable income, an aging population, and people's greater willingness to travel. Brazil can benefit from this global trend, especially due to its rich tourism offer, including beaches, historical cities, ecotourism and business tourism.


In domestic tourism, a gradual recovery is expected by 2023, as more people feel safe to travel and enjoy their vacations in Brazilian tourist destinations. The Brazilian government has been investing in campaigns to promote domestic tourism to stimulate demand, as a way to boost the local economy.


In addition, business tourism may also recover this year, as companies resume face-to-face activities and hold events, conferences, and fairs across the country. Brazil is an important business tourism destination in Latin America, with a large network of convention centers and well-equipped hotels.


However, there are challenges that may affect the tourism market in Brazil in 2023. Exchange rate volatility, inflation and political instability may negatively impact the sector. In addition, the pandemic may still cause uncertainty and travel restrictions, which may prevent the full recovery of tourism.


The expectations for the tourism market in Brazil in 2023 are positive, with a gradual recovery in domestic tourism and a significant increase in international tourism. However, the uncertainties surrounding the pandemic and economic volatility require the sector to be prepared to face unforeseen challenges.


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